Winner: Siemens Portugal
Entry Title: X-PHOTO Campaign
▪ To promote an raise awareness to the importance of medical radiation, Siemens Portugal launched a global campaign, which included an out-of- the box social media initiative – X-Photo;
▪ APP to simulate, through filters, an image of inside of the body, like an X-ray. The participants, such as Siemens ́s employees, were invited to create their own artworks and show their inner beauty – submitting photos of themselves and applying filters of elements of inside the body, worked individually;
▪ The 3 most voted images won prizes related to art to get to know the beauty of Portugal cities (voucher in a famous Portuguese chain of hotels, and Lisbon or Oporto cards);
▪ Launched at September 23 at Siemens Portugal Facebook (www.facebook.com/siemensportugal), the contest lasted 3 weeks.
Exhibition “Artist Vein” at Siemens Forum Lisbon and Oporto
▪ Simultaneous exhibitions in both SiemensForum Lisbon and Oporto during 3 months (September to November 2014);
▪ 14 “paintings” in each exhibition;
▪ These are all winning images of the three editions of the Siemens International CT Image Contest;
▪ All images had a subtitle explaining the medical case and the radiation dose used to generate the image portrayed;
▪ Employees had the chance to visit it and invite customers and partners
Internal: to envolve employees in this thematic, we used internal and media channels
E-mail to employees inviting them to participate as well
Several posts at Siemens Social Network (internal social media channel similar with Facebook)
Highlight in intranet
External: Cover photo, promoted post and several posts in Siemens Portugal Facebook during the contest
Best use of social media – X-Photo Contest Results
- 42 entries – more than 20% were from employees
- 62.889 visualizations of the tab
- 4.099 clicks reached with Facebook Promoted Post • 2.516 new fans on Siemens Portugal Facebook
- Total reach: 603.584
- Average reach per day: 28.742
- Number of people who interact with the page: 7.463
Dose Campaign – „Artist Vein“
What did it involve – major initiatives
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