New research report identifies effective models for IC measurement

A new research report on measurement and ROI for internal communication has been launched to help IC people address the big gap in measuring what they create and deliver. It supports the recent FEIEA/ASCAI research findings that showed that only a third of organisations throughout Europe measure their internal communication work.


The new UK report was created by CIPR Inside (specialist group within the Chartered Institute of Public Relations) in partnership with the Institute of Internal Communications (IoIC) with the aim of creating a comprehensive paper on measurement and ROI for internal communication pulling on existing research, thinking and practice, to present a possible approach that can be used industry-wide.

The research was launched in June and the full report is available for members of both professional bodies.

Suzanne Peck, IoIC President said “Measurement and finding the right approach to create demonstrable impact is an ongoing struggle for IC people. With so many ways to approach measurement – and do it – this report pulls together useful, existing practice to help the profession navigate a path. We’ve been pleased to collaborate with CIPR Inside on the report, and to see how the findings work alongside IoIC’s initiatives supporting people dedicated to IC including our competency framework, training, qualifications, and events.”

The report explores and presents a way forward for practitioners with models, approaches and information they can use to develop measurement that works within the organisations they support.

Download the Executive Summary here

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