FEIEA survey: 80% say IC now more valued by their organisation due to Covid

FEIEA has released the results of its snapshot survey into the influence of COVID-19 on European internal communications.

The survey was carried out in December and January, primarily among FEIEA’s national member associations to find the bigger picture view.
The most important finding was that 80% of respondents say that IC is more valued by their business now as a direct result of the vital role IC is playing in organisational communication.

Other highlights include:
• The most effective channel during the pandemic was email (36%), intranet (24%) and social platforms (18%)
• Pre-pandemic, intranet was highest, then email, followed by manager face-to-face communications which went from 17% to 2% given the loss of in-person communication
• The biggest communication challenges in 2020 were three common and linked themes including: the switch to digital – an acceleration as we needed to connect people quickly with authentic communications; the need for more human communication – a shift in tone to more empathetic communication wherever people were; and a greater reliance on IC – internal communication was in a pole position and crucial to everything.

Looking to this year, the top three stand-out communication challenges for 2021 were identified as:
• Employee health and wellbeing
• Digital transformation
• Cultural change.

FEIEA’s three part webinar series on lessons learned from COVID and its influence on future IC priorities is addressing these three challenges with best practice case studies and insight from Belgium, the UK, Slovenia, Italy and Switzerland.

The first was held on 17 March with the two remaining sessions on 24 and 31 March.

You can book here for the events which are free for FEIEA national member association’s members:

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